Privacy Policy
The short version: Reel & Merge runs on your device, and your game progress never leaves it. Two things touch the network, and both are described completely here: optional rewarded ads (served by Google AdMob, and only played when you choose to watch one) and anonymous gameplay statistics we use to tune the game. The game also offers a few entirely optional purchases through Apple's App Store. There are still no accounts and no logins.
Optional rewarded ads (Google AdMob)
Reel & Merge shows no banner ads and no interstitial ads — nothing plays between casts and nothing interrupts a session. In a couple of moments the game may offer a clearly labeled button to watch a short video ad in exchange for a reward: a bait refill when you have run out, or doubling a nice catch. An ad only plays when you tap that button.
Ads are served by Google AdMob. All ads are non-personalized: Reel & Merge never asks to track you, and no advertising identifier (IDFA) is used. To deliver and measure ads, Google still receives some information from your device, such as your IP address, general device information, and how you interact with the ad. You can read how Google uses this data and Google's privacy policy.
In the EEA, the UK, and Switzerland, a consent message is shown before any ad is requested, and you can change your answer at any time from the game's Settings.
Gameplay statistics
To tune the game — bait pacing, whether the ad offers are fair — Reel & Merge sends a small number of anonymous gameplay events — things like session length, how often bait runs out, and whether an offered ad was watched to the end — to PostHog, our analytics provider. These events carry a random per-install identifier only (it is not your identity, and it is deleted with the app), contain no personal data and no advertising identifiers, and are never shared or sold. You can turn this off at any time in the game's Settings ("Share anonymous usage") — the choice takes effect immediately.
Data stored on your device
Your game progress — coins, bait, fish collection, pets, pond upgrades, board layout, and settings — is saved in a single local file on your device. It never leaves your device, is readable only by Reel & Merge, and is deleted if you delete the app. (There is no cloud backup of progress; deleting the app deletes your pond.)
Purchases
Reel & Merge offers a small number of optional purchases (coin packs and a starter pack) handled entirely by Apple's App Store — Reel & Merge never sees your payment details. A "Restore purchases" button in Settings recovers the starter pack on a new device.
Permissions
Reel & Merge requests no permissions: no tracking, no camera, no microphone, no photos, no location, no notifications.
Children
Reel & Merge is a general-audience game with no objectionable content. It is not directed at children, and ad content in the game is restricted to Google's most conservative rating (suitable for general audiences). All purchases go through Apple's App Store, which enforces its own parental controls (Ask to Buy).
Your choices
- Skip the ads. Rewarded ads never play on their own. If you never tap an ad button, you never watch one — the game is fully playable without them.
- Turn off usage sharing. Settings → "Share anonymous usage" stops all gameplay statistics immediately.
- Change your ad consent (EEA/UK/Switzerland) at any time from the game's Settings.
Changes to this policy
If a future update changes what the game does, this policy will be updated first, with a new effective date, and the App Store privacy label will be updated to match.
Contact
Questions about this policy? Contact support@dragonlooplabs.com.